No one can deny the impact social media has - on people and business. Taking maximum advantage of this centuries-old phenomenon, Futurism IMBC uses the latest
social media optimization (SMO) techniques to increase your brand visibility on the internet. You might ask how it is different from SEO (Search Engine Optimization), which serves the same purpose?
Well, both SMO and SEO are two most important components of IMBC (
Internet Marketing and
Brand Consulting) and both aim to increase the traffic to your business site. However, SMO focus on driving traffic from sources rather than from search engines, which is the goal of SEO. Of course, improved search ranking is also a benefit of successful SMO. SMO uses popular networking sites like Facebook, Twitter etc. for connecting with potential audience & customers and paves your pathway to effective viral marketing.
Apart from getting relevant traffic for your website, it is also used for building an organization’s brand image. Most of the small and big brands use this as a part of their online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy to maintain the repute of their online presence.
SMO has another advantage over
SEO; it is being increasingly used to build a healthy B2C (business to customer) relationship, which in the long run create brand awareness and leave scope for betterment of product and services. With business and services becoming more and more interactive, social media optimization is THE tool for the future. It is evolving like never before and would continue to do so…for years to come.