The recent ‘Google Panda Updates’ released on 2011 has brought about a paradigm shift in the way IMBC executives utilize their white hat techniques for online marketing. Indeed, advocates of the latest Google updates are of the opinion that it would affect nearly 12 percent of all searches, and bring about improvements in search engine rankings.
Let’s have a look at the updates and understand them better (I am referring to them from the point of a layperson, stripping them of all the technicalities involved for you).
- Content Farms - websites that act as content farms and throttle (for want of a better wordJ) Google with low quality content is definitely a ‘No-No’.
- Unique Content - they say ‘content is king’- Google Panda cannot but agree more to this! Those websites which have unique, quality and detailed (the longer the better) content would have more value and would duly boost your rankings.
- Spammy Links- Google can now separate pure spam from genuine links. Profile links and blog comments will no longer be counted for high rankings.
- Social Sites– No one can undermine the immense power social sites wield today. Google hold them in high regard. Credibility is given to websites that are recommended the highest by consumers to friends and acquaintances. So, increase your networking for better rankings.
- Long Tail Keyword Traffic- here too content quality is the key. Though the position of primary keyword would remain the same, yet if your content is of poor quality, then the Long Tail Keyword would get devalued.
- Exact Match Domains (EMDs) - EMDs based on a primary keyword used to receive lot of traffic, but not anymore! Content quality and good website design is a must for achieving high rankings today.
- Random ads on site - place your ads judiciously, so that your reader can locate the relevant content. Website designs that place ads (esp. loud ones) randomly are a strict ‘NO’.
- Better Sitemap and Navigation - have an organized sitemap and site navigation both for easy access to user as well as search engine.
- Google +1 - as I have mentioned before, Google gives importance of social sites (reiterated by the fact that it has added the +1 button on all the Google result pages). So, include feeds from Facebook and Twitter on your website, and you will soon see the benefits with higher rankings.
Yes, now that you understand the updates in detail, it is your prerogative to make the best of them for your business- big or small. However, to tell you frankly, you would still require the assistance of skilled IMBC executives, content writers, copy writers and web designers to achieve high rankings. This is where Futurism IMBC comes into play!
Equipped with years of experience in online marketing, our team of experts is always on their toes and finding innovative ways to increase your brand visibility online. Not only do we have trained team of IMBC executives, we also have a strong social network base to make your product/service reach out to millions of end users across the globe.
Make the best of Google Panda updates, before your competitors take over. Contact us today!