If your SEO provider has just told you that they can guarantee you top rankings on search engine result pages within a fixed timeframe, you have every reason to be cautious of this claim. There are statements like this, and many more, that your SEO provider will make from time to time. In this blog, we shall talk about how to de-code what your SEO provider says. Because remember, falling for tall claims could leave you with a penalty.
The Statement: “You Need More Link-Worthy Content”
Your Reaction: Agree
Here’s Why: Great content and link building go hand in hand. The better your content, better are the opportunities of webmasters linking to your website. The ideal content mix would be bare minimum yet catchy text, informative graphics and videos (where possible). Informative blogs are also a great example of “link-worthy” content.
The Statement: “We Could Use Auto-Generated Content for Better Link-Building”
Your Reaction: Disagree.
Here’s Why: This statement should alarm you. Auto-generated content entails putting an article through software to create auto-generated copies of the original article. Such articles are neither reader friendly nor do they go down well with Search Engines. Submitting such articles to article directories could damage your brand’s reputation and you could even be banned from these sites.
The Statement: “You Need a Better-Optimized Web Page”
Your Reaction: Agree
Here’s Why: To be conspicuous on the internet, you need to have a webpage that’s optimized for a particular keyword. Before your SEO provider starts your internet marketing and link-building campaign, they need to optimize your site or webpage accordingly. Title tags, meta descriptions, headings and aptly-titled images all go into giving you better rankings.
The Statement: “We Guarantee Results within a Couple of Days/Weeks”
Your Reaction: Disagree
Here’s Why: This is a fake claim. Except for an advertisement, there’s nothing else that can appear on a Search Engine in a fixed time frame. Ethical SEO is an organic process and it entails influencing search engines to recognize your content as highly relevant. Steer clear of spurious methods such as spamming that will take you to the top for a brief while but damage your reputation in the long run.
The statement: “Forum Posting & Blog Commenting Helps Superior Link-Building”
Your Reaction: Disagree
Here’s Why: Forum posting and blog commenting are very small parts of a link-building exercise. If carried out on a “bulk” basis, such comments and postings could damage your online reputation. It’s important that comments on blogs contain authentic and authoritative information. If not, just ask your SEO provider to skip this particular link-building strategy.
When you partner with Futurism IMBC, we respect your need to ask questions and raise doubts. We address all your concerns to make the SEO process fully transparent. Our SEO campaigns are ethical, organic and result-oriented. For more information, please visit www.futurismimbc.com.