Of all the social networking sites, Facebook is probably the only option that has finely maintained a balance between entertainment and brand building. Various
internet marketing companies have successfully exploited the stupendous popularity of this media to create awareness and maintain an organic fan following for their products and services. New techniques are evolving everyday- the latest is the use of customized Facebook Applications to allow your targeted visitors to connect to your brand via the online source.
Using custom Facebook Apps, you can facilitate interested customers to remain aware of the latest events that are taking place at your end (it may be a store, shopping portal, a product or any service). So, what are the areas which you can focus using customized applications in Facebook?
• You can get access to specific deals and promotions
• You can store specific information as per your requirements
• You can follow Twitter feeds related to the brand
• You can view map coordinates to particular locations/facilities
• You can view related addresses and phone numbers
• You can have a unique social experience by connecting to likeminded fans and customers
All these definitely add a personal touch to your brand, thus creating a loyal customer base as well as attract potential customers. It is a unique digital fan experience for existing visitors who can connect to your brand from just anywhere and anytime. This indeed helps to build your brand for a long time to come.
At Futurism IMBC, we have made use of this Facebook Application, which has benefitted hundreds of clients by bridging the two worlds- virtual and physical. We have built a host of custom applications to suit the specific needs of different customers. Come to us today and make your presence felt on the internet.