A great landing page is your runway to great rankings and conversion. A landing page needs to be more than a static pile of information. This is what might really compel users to follow the next logical step after landing on your page. Designing an effective landing page requires some smart strategies that we shall discuss in this blog. Here are some tips:
1. Landing pages should be designed for action
It’s important to design your landing page in a manner that pushes a user to take action. For instance, if you have an ongoing offer, make it prominent and make it look like a lucrative deal through catchy design. Using whitespace or a box to highlight important portions helps you take a users attention to where you really want it.
2. Do not make false promises to attract customers
Let’s say a user has landed on your page through a pay-per-click ad or a comparison search engine. The very reason that person clicked on your ad is because you made an offer that was hard to resist. Now that the visitor is on your landing page with preset expectations, your page must align with the expectations of the user.
3. Go easy on text and maximize design experience
If users landing on your page are confronted with heavy textual paragraphs, they are immediately going to click the ‘back’ button. Too many images and interactive rich-media content might actually prove to be a hindrance in keeping the user anchored to your landing page. You would need to decide if your rich-media content is going to play a direct role in achieving conversions. If the answer is ‘no’, simply omit it. Headlines, bullets and bare minimum text are all you need to get people interested.
4. Don’t overdo the images
An image that is too large will prove to be a distraction. The only reasons you might be using an image is to demonstrate something or to break the monotony text. Keep the images clean and simple without using overtly bright colors. Extra-large images could also mean that your page takes too long to load.
5. Help users identify your brand
The best trick here is to use logos or images pertaining to other brands that you do business with. For instance, use the logo of well-recognized brands under the ‘clients’ section if you happen to do business with them. In short, create an affinity for your own brand through the recognition strategy. Another way to do this would be by using logos of media houses or magazines that have covered your work. Testimonials are another effectual way of creating an affinity for your product or service.
6. Cash in on social media validation
News and opinions spread almost virally on a social media platform. To make the most of this opportunity, make it easy for users to share your targeted landing page. A parallel benefit of this is your website enjoys better rakings on search engine results pages. Throw in some social media ‘share’ buttons at a prominent spot on the page.
To harness the maximum potential from your landing page, get in touch with Futurism IMBC. Our experienced team smartly integrates aesthetic design, smart marketing and result-oriented SEO practices. For more details, visit
www.futurismimbc.com.